Emart24 stores in South Korea will provide Bitcoin meal boxes.
The well-known South Korean convenience shop chain Emart24 plans to sell a dinner box with a Bitcoin theme in-store.
According to an announcement on May 9th, the company has partnered with local crypto exchange Bithumb to bring its Bitcoin specialization to life.
The partnership will provide him with 30,000 of these food boxes by the end of this month. Each box costs 4.30 US dollars or 5,900 Korean won. According to local media reports, purchasing a Bitcoin food box will allow the purchaser to enter a lottery for Bitcoin worth 10,000 won.
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Bitcoin meal boxes.
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The process for Bitcoin meal boxes.
To participate, customers must download the Bithumb application and enter the voucher number found on the meal box. Recently, Korean consumer brands have been actively participating in promotions that incorporate virtual currency. Cryptocurrency companies are also taking various steps to popularize cryptocurrencies at the grassroots level.
Cryptocurrency exchange Upbit has previously worked with cultural icons such as K-pop to launch an NFT platform aimed at the artists’ global fans. Previously, crypto rewards startup MiL.k partnered with South Korean retailer Shinsegae Duty Free to introduce crypto-based reward points.
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This latest move is part of Bithumb’s broader campaign to promote crypto trading in South Korea. To attract new users, the exchange is also offering 20,000 won worth of Bitcoin to users who sign up with an NH Nonghyup Bank account.
The spokesperson added that users who already have an account with a bank will need to connect that account to Bithumb to qualify. This development took place at a time when it was attracting increasing attention in Japan.
According to recent reports, the country’s Ministry of Justice and Ministry of Home Affairs and Security will discuss establishing a joint virtual assets investigation unit.
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The country also plans to launch its first digital currency regulatory framework on July 19th. This regulation will impose harsher penalties on virtual currency market manipulators.